What is Double Cleansing and why I love it?
A few months back, we did a poll on our instagram stories. We asked; do you wash your face with soap and water, do you cleanse with oil, or do you double cleanse?
The majority of our poll takers answered that they simply wash with soap and water. Until a few years ago, I would have answered the same.
I started oil cleansing to remove make up from my skin and eyes but, I still found myself reaching for my soap afterwards. For me, the combination of these two methods (a.k.a "double cleansing") resulted in smooth, hydrated, and clear skin.
The theory behind double cleansing is that oil combats oil, and removes daily debris. It clears a path for your soap to do its job and actually cleanse your skin.
The microbiome of skin is delicate and with that in mind, I began formulating a gentle, all natural liquid soap that I could pair with my cleansing oil. Enter Eden, our botanical, low foaming cleanser built with a noncomedogenic (will not clog pores) blend of saponified olive, hempseed, and castor oils and topped with a restorative, certified organic mix of rose water, glycerine, and aloe vera. To take it one step further, we added a respectful touch of ylang ylang and geranium essential oils, both well known for their antibacterial and antimicrobial properties. Not only does it smell like heaven, Eden is the holy grail of face soap.
Our complete collection, lovingly referred to in the studio as "Earth Wise" will be released in the coming weeks. I have created this line around the double cleansing method (which I love) and with respect to my (almost) forty-three year old skin which tells the story of my youth and now craves a natural, more gentle touch.
Earth Wise includes:
Restore: Velvety smooth, cushiony oil cleanser with warm notes of Frankincense (a natural astringent)
Eden: Botanically balanced, low foaming face wash with rose water and aloe
Dew: Certified organic face and body hydrating mist to restore skin's ph with subtle notes of Ylang Ylang and Geranium (all ingredients are certified organic)
Lumin: Vitamin rich facial oil with carrot seed, geranium, and seabuckthorn extract
Nourish: Clay mask with rose clay, chamomile, rosehip seed powder, and pomegranate.
Each of these well-crafted formulas can stand beautifully on its own. However, they have been designed to complement one another in effectiveness and scent story. Full sized and trial sized offerings will be available soon.